H&M admit to using computer-generated fashion models

lets establish a principle first - h and m are trying to sell clothes and present them to look their best, by showing all their clothes on the same mannequin, in this case a computer generated image, based on the figure that real women like to look at clothes being worn by.

i'm wrong? ok h and m have missed a trick then, they should put their gear on a fatty or a twiggy or a large and lumpy model and that way show off their merchandise to better advantage, or would everybody be passing comments about the model like they do about the weathergirl, or the newsreader, or the latest pop diva, or tennis star?

no, by picking a thin model they ensure you are looking at the clothes not the bum, the boobs, the belly or the bingo wings. what has been a little naif of them has been to vary the face. perhaps they should have computer generated a non-controversial average face to top the doll

in real life, i like to look at other humans, the big the small, the stocky the skinny, the old and the young, we are all beautiful, but this isn't personal - it is just business

live with it or buy your clothes from someone else

this is disgusting ... such a well known company that sells children's clothing using fake , stick thin models is appalling .... The "skinny" look should NOT be promoted to young children and young teenagers.... Anorexia and Bulimia have become more and more popular in 8-12 year old's in the last 4 years because of things like this....

I noticed this but I thought they only made them all the same so that the "dress them up" outfit range would fit all of them?

Ha. Ha. Very funny.

i felt fascinated with the recent technology when i realized it have revolutionalised the world but this device that have done so much good is the robot of 21 century that have taken most of our jobs

make a wish

make a wish

Since H&M clothes is so poor quality now, comparing to 2-3 years ago, it does not really matter what they do to make it attractive to a consumer - they are trying too hard - it's not going to work in the long run!

I think that this is completely unecessary. To say 'shops show mannequins, so why not add stock modelling images' is a pointless feat. Our brains subconsciously disregard mannequins as being a realistic portrayal of the average human - hence their reasoning for being faceless and often colourless. Hence, little if any damage is done by showing mannequins. But if you show someone a site or book full of actual 'models', then our minds clock on to the fact that it's human; we're given a sense of subconscious realism, thus comparing our own bodies to the models'. Now, if said site or book stated 'the models have been digitally enhanced/edited', this would remove much of the pressure of people wishing to become as skinny as the models, and would also give any legal and sentimental alert to anyone viewing.Now, for anyone saying 'size 16 is obese' - shut it. Just...shut it. Seriously, have you NEVER heard of BMI? Each individual's weight, age, gender and height are put into their BMI, meaning if one woman is size 16, she may be slightly overweight for her situation, whereas another woman would be at a healthy weight. Seriously, if you want to go on about subjecting a particular weight into categories, you should really consider people's situations first, and you might just realise that you CAN'T realistically situate a single size as being anything.Oh, and for anyone saying 'the model's body looks healthy', I think you're missing the point. It's been edited. So underneath all the brushing and blooming and all that #$%$ think of what may have been edited out to make it more 'appealing'.H&M, either put in the effort to hire models or take a picture of the bloody outfit on a white background or something.

now i know why the models always was look for my not real

Good to see they've been given a full bush.

good idea.

I wish they could hurry up and make them real, one in every home etc...

H&M clothes accomodate all shapes and sizes. There's enough clothes to make one look stylish. If one doesn;t like what the shop offers, then move on, there's more shops out there...Or go dig the dirt on them too, so everybody'll be happy wearing tablecloth because of too much ethics rubbish

does it matter ..... its a fashion thing so you should be just looking at the clothes not whats in them .... if people are that upset generate some bigger models its just pixals at the end of the day

From a modelling background myself, I can imagine it must save them a hell of alot of money booking a studio, plus the professional models with fantastic bodys to pose like that, and a full team of makeup artists etc per shoot. Instead they just simply have to put the heads of the models onto the computer generated bodys and do a bit of editing! Not such a huge surprise, justa bit of a shame- although most fashion models have fantastic bodys like this anyway!

Yawn.......who cares!!!

And in other news sweetcorn occasionaly appears in people's turds..

it really isn't that big a deal as long as the clothes are the same

They have no boobs and bony hips..that's not a sexy body atall.H&M your clothes are #$%$i would rather wear bin liner's.