Clothing brand Fred Perry is set to release two items from cycling star Bradley Wiggins’ upcoming A/W’12 collection early. Wiggins’ first collaboration with the designer was launched this spring, selling out immediately.
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Proving his hero status, when Wiggins won the Tour de France, the UK Fred Perry website received 50 per cent more new visitors – which it did again when he won gold at London 2012.
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The new items for A/W include a long sleeve cotton pique shirt (updated with a specially designed Bradley stripe and a rear hem pocket with a sports heritage-style zip) and a classic cotton pique shirt which it’s releasing in three new colours: black, olive and enamel blue.
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Wiggins has said that his partnership with Fred Perry is one he “could only have dreamed of” but he’s been so busy winning medals that the second half of his A/W’12 collection, featuring slim fit half zip merino wool shirts with GB stripe detail, will arrive later this year.
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The collection will then be available in all Fred Perry Authentic shops and The first half of Bradley Wiggins’ A/W’12 drop – featuring the two styles above - will launch at five selected Fred Perry shops in Nottingham, Cardiff, Manchester, Brighton and Paris on the 22 August from 7-9pm. online from Thursday.