Having already smashed the literary world, EL James isn’t content with leaving Christian Grey’s antics in our imaginations. If rumours are to be believed, the West London author has signed a deal with three apparel companies to launch a Fifty Shades clothing range.
So what are we talking about here? Lingerie? Bondage gear? Fetish wear that most fans head to the internet (or those dodgy Soho basement shops) for? Our imaginations run wild.
[Related article: Fifty Shades phenomenon - putting women in their place?]
But actually, like the saucy scenes from the book, the idea might sound more interesting than it actually is. Though the deal promises intimates, including ‘ladies’ pantyhose, underwear and pajamas,’ according to licenses agency CopCorp Licensing, it will also feature a variety of Fifty Shades-themed outerwear including oh-so sexy hoodies, t-shirts and even knitwear.
CopCorp has revealed that the three companies selling the merchandise will be FREEZE Clothing, which has taken on the outerwear, HYP, which has the deal on hosiery, garters and tights (not sure what they have in mind to Fifty Shadify a pair of tights) and Briefly Stated, which will offer “daywear, loungewear and sleepwear.”
Whatever the designs are, we’re not exactly sold. It was bad enough when our mum revealed she’s on book two, let alone the thought of her wandering down the street with a whip printed on her shirt.
Do you think it will catch on?