Eau De Olsen Twin: Mary-Kate And Ashley Are Set To Launch An Elizabeth And James Fragrance With Sephora

Fresh from showcasing their Spring/ Summer 2013 collection for The Row at New York Fashion Week yesterday, Mary-Kate and Ashley Olsen have an exciting announcement. Fashion's hardest working identical twins are teaming up with Sephora to create a debut fragrance under their Elizabeth and James label and it's due to hit shops in March. The pair whose CV includes TV shows, feature films, fashion lines and a style tome, previously created a range of body sprays for the tween market.

Michael McGeever, senior vice president of Sephora Originals confirmed the deal with a statement: 'We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance.'

The Elizabeth and James brand is named after Mary-Kate and Ashley's little sis Elizabeth and older bro Trent. We wonder if the perfume or the bottle will be inspired by their siblings too, especially since Elizabeth is currently enjoying her own time in the spotlight following a successful start to her acting career. Here's hoping MK and Ashley select her to star in the fragrance campaign!