The research into the most loved and hated terms of affection found 'Babe' to be the most loathed way to refer to a loved one.
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'Muffin', 'pumpkin' and 'baby doll' are also likely to prompt a cold shoulder from your other half, according to the report.
By contrast terms like 'gorgeous', 'beautiful' and 'lovely' are still considered acceptable, according to a new survey by domain website siteopia.com
The Americanised terms of 'Baby Girl' and 'Baby Doll' don't seem to wash with Brits and make the most-hated list, but modern pet names like 'Babycakes' and 'Sexy Pants' will also backfire.
Just one in five Brits actually calls their partner by their full name most of the time, with the same number reserving a private nickname they use when it's just the two of them.
And the men studied admitted they refer to their partner with names they would only use while she was out of earshot.
'The Mrs' or 'The Wife' are common terms still used by men today, while a sixth of men quietly refer to their partner as 'The Boss'
'Her indoors' is a popular name for an absent wife or girlfriend, while a braver one in 14 refer use 'The ball and chain'.
Three per cent of men polled admitted using the unflattering epithet 'The Wicked Witch of the West'.
A softer one in ten blokes admitted they let their partner call them a soppy nickname that they would dread their mates ever finding out.
But one in ten Brits has been found out on a private nickname - 44 per cent used it accidentally when others were around, while friends accidentally reading private texts or cards brought it out in the open for three in ten.
Do you agree with the full list?
20 most hated
2. Sweet cheeks
4. Baby doll
5. Baby girl
8. Baby cakes
9. Sexy pants
12. Angel pie
15. Sugar lips
20. Sugar pie
20 most acceptable
14. Sweetie Pie
15. Sexy legs