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Could a boob cream make you drop a cup size?

Michelle Mone’s new breast reduction cream arrives, promising to reduce your bust by a third

Bra expert and founder of underwear brand Ultimo Michelle Mone has today launched Boobs -, a so-called ‘hero cream’ that claims to reduce your breast size in just eight weeks.

“It’s taken over three years and one million pounds in investment to develop, but it’s finally released and we can’t wait to try it!” announced Mone.

The cream is designed to tighten, lift and firm your breasts, as well as re-shaping and re-sculpting the bust contours, while being super moisturising, too.

[Related article: Are you wearing the wrong bra size?]

It contains a complex of firming ingredients including active marine algae and rainforest extracts of acai and golden chamomile to tighten the bust.

It works by stimulating the release of molecules and endorphins that firm the bust area. It also assists in breaking down the fats and other lipids that can cause flab around the chest.

[Related article: How to get your bra fitted properly]

"I always listen to the needs of my customers and many women I have spoken to would love to reduce their bust size. A breast reduction is a major operation and I believe this wonder product is a great alternative,” Mone added.

“When I was developing the product I gave samples to friends to try and the results have been incredible, with reports of a dramatic one-cup size decrease after using the wonder product over an eight-week period.”

Sounds good to us!

[Related article: How your bra size could predict your risk of breast cancer]

The breast reduction cream, Boobs -, retails for £39.50 and is part of a new range of body sculpting products, USculpt. The range also features a breast enhancement cream, Boobs+, and a legs, bums and tums firming cream – B.L.T.

They’re all available to buy now on the Ultimo website, as well as Boots and Selfridges.