Forget Audrey Tautou and Nicole Kidman. When Chanel announced their new cover girl boy for the No.5 scent, us Graziettes were delighted at the refreshing - and hunky - choice. Yep, none other than Brad Pitt is the face of the iconic fragrance - but can a man be the face of a women's perfume? The answer is about to be revealed...
This morning, the Chanel clan sent an email detailing 'a film experience' for the project, which will be unveiled on October 15th. 'For the first time, a man will give his view on the most feminine and legendary of fragrances,' the invite reads. So far, we know the Hollywood actor will star in the campaign for the 91-year-old scent and the commercial, shot by Joe Wright, features him speaking to the viewer as if he was speaking to a woman. We're blushing already. Then it’s revealed that he's actually talking to the perfume. Oh.
'To keep a legend fresh, you always have to change its point of view,' President of Chanel Fragrance & Beauty, Andrea d’Avack, tells WWD. 'It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.'
And how much does it cost to bag Brad? According to WWD, industry sources estimated that Chanel spent £4.3 million for his A-listy services and over £6 million on U.S. advertising. Ooh la la! Take a look at the fragrance's marvellous history in the video below...
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