Total Hair Experts (T-H-X) launches a range of hair styling products to take on the affordable/professional hair care market
There's a new hair care brand on the block that promises us top of the range styling with a (whisper it) supermarket price tag.
We wouldn't have thought it possible so Yahoo's UK Lifestyle team bagged a sneak peek at the Total Hair Experts (T-H-X) preview to check out the range that plans to give Tresemé a run for its money.
There are nine products in the range (a tenth, a men's straightener, is due next year) and we're told they're super high spec, including adjustable temperature features, ceramic coated plates, ionic technology (which sounds cool if nothing else) and tourmaline to help de-frizz hair.
It's comprehensive, with various types of curler, diffuser, hairdryer, straightener and an air styler for Big Hair. Details of the full range are on the T-H-X website and the products are all available in store and online exclusive to Tesco.
[Related: Tara Smith's vegan hair care range]
Our stand out product is the Hold Tight 19mm Curling Tong, which not only manages to make beautiful curls on chin-length hair (where many a curler has failed us), but makes them so well they stay in all day.
The products feel luxe, don't catch the hair, and we're told their heat technology rivals a certain rather famous straightening brand that also has a three-letter acronym.
Celebs were out in force at the launch, including our pal Millie (who we also managed to pin down to talk about her beauty regime) and Louise from Made In Chelsea, Keisha from the Sugababes and Danielle Lloyd.
And 'cos we love it (and you guys) we've got one Hold Tight 19mm Curling Tong up for grabs. Just follow us on Twitter and tweet us your top hair tip with the hashtag #YTHX. Winner announced on Wed 10th. Good luck!