ASOS has just launched its women’s Christmas campaign featuring some seriously stylish ladies in the form of hip-hop artist Azealia Banks, singer Ellie Goulding and model Charlotte Free. Chosen for their international resonance with fashion-driven women in their twenties, each of them lend their individual style to the series of imagery, video, editorial and online content.
Charlotte Free TV presents a shoppable video of newly launched product. In a group of separate shots, viewers are encouraged to replicate Charlotte’s signature poses and post them to the ASOS Instagram page – tagged with #BestPoseEver – for entry into a Facebook gallery. Customers will also have the opportunity to guess Charlotte’s stocking-fillers for a chance to win the product. All activity coincides with the December issue of ASOS magazine, with Charlotte holding the cover star position.
Ellie Goulding also features in the December issue – available digitally to ASOS’ global audience – as the Music Muse, while an exclusively recorded video will be showcased on ASOS and its social media platforms from 5th November, as will Ellie’s party playlist.
From 12th November, January 2013’s cover star of ASOS magazine, Azealia Banks, exclusively launches Fierce – a previously unreleased single (from next year’s Broke With Expensive Taste debut album) – on ASOS, wearing her picks from the Christmas collection for the video. Her Pinterest party diary will keep customers updated with the rapper’s venue-hopping and outfit-swapping throughout the festive period, and her specially created playlist will also be available in the ASOS Christmas hub.
Sounds like ASOS are giving us lots of fashionable fun to look forward to over the festive period! Take a look at the stunning Charlotte Free in her video below (shop the looks here) and scroll down to see the gorge campaign images of Azealia, Ellie and Charlotte!