Model at the centre of airbrushing reveal video is named as NYC model Sally Gifford Piper

A model at the centre of the viral time-lapse video that revealed the true extent of behind-the-scenes photo-wizardry in the fashion and beauty industry, has been named as Sally Gifford Piper.

A model from New York, Sally starred in the video shot by her director husband Tim Piper that lifted the lid in a spectacular way on what's truly possible in picture editing.

Though the video first went online in 2011, it only went viral recently, and Sally has been inundated with questions and comments about the revealing clip.

Sally told Entertainment Tonight that she had no problem with her imperfections being caught on camera and added that she's fighting for a more realistic representation of women in the modelling industry.

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Sally said: "I feel really angry about the pressure on women and the reality is that most of us don't look like these perfect women," she said.

That Sally is naturally beautiful only helps prove her point, showing that expectations on women's appearance to be doll-like, with unnaturally long, thin limbs and neck, mean that even the most stunning models are transformed with make up, clever lighting and of course, airbrushing.

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And that without these tricks, no one can look as 'good'.

She explained: "I got attention for the right thing, I think, as opposed to getting attention for being perfect,

"I got attention for being imperfect. So it's a little less pressure."

She's not the first to call for more openness around the way photos in advertisements, newspapers and magazines are edited. There are plenty of blogs and tumblrs that keep an eye out for airbrushing fails and images of Britney Spears before and after Photoshop have been used in schools to teach children not to believe everything they see.

And with the rise of self-editing software and well-practised selfies, are we making the real world seems less beautiful, now we're all so used to seeing it through a Flickr-filtered lens? Tell us what you think over on Twitter.